AOP Languedoc - Good vibes, good wines.
Wine consumption is in structural decline in France. Younger generations in particular have turned away from this alcohol.
To reach out to a younger target and highlight a unique and vibrant French “terroir”, We’ve chosen to bring out the vibrancy of the AOP Languedoc wines
by shooting them under the microscope. The colorful result creates a pop universe that appeals to young people.
The advertising campaign was launched all over France and Europe via billboard, press and social media.
The campaign was adapted for a unique event at the Atelier des Lumières in Paris.
All the wine journalists and influencers had the opportunity to discover & share the Languedoc “terroir” directly from Paris.